Data Driven DTC Campaign Management

Where M2 really, really brought it home, was that they would take all the information and feed it through their analytics and then spit it out in a way that was very easy to understand… They have been an extremely knowledgeable partner every step of the way.

Lynn Stachnick

Brand Manager, PUR

It is not just about the production of a quality ad. It’s also about how to build that backend, operations, all of the details. There are a lot of people involved, there are a lot of moving parts, and M2 is really excellent at making them all work together well.

David Laubner

Sales & Marketing Lead, Blink Home Security

(M2) has allowed us to stay focused on our main business and enhance our business by moving into this new channel. As opposed to having to take our focus away from our day-to-day business to try to figure out how to recreate and invent this new opportunity.

Don Shulsinger

VP Sales & Marketing, Blink Home Security

About Us

Established in 1999, M2 Marketing and Management is a Direct-To-Consumer marketing agency headquartered in Southern California. We have a legacy of exceptionally successful Long-Form and Short-Form Direct Response campaigns including Hoover, Keurig, Blink by Amazon, Metamorphosis by Tracy Anderson, Bare Minerals, Omaha Steaks, Oreck and Dremel. Our full-time staff delivers a complete solution to develop, manage and optimize virtually every aspect of your DTC campaign. From customer acquisition to maximizing their lifetime value, your bottom line is our first priority.

White-Glove Services

We make a complex process simple.

Competitive Research

Provide insights into the offers, claims and other sales tactics being utilized by DTC competitors

Offer Strategy

Develop effective offers with compelling pricing strategies, upsells, continuity plans and more

Financial Projection

Proprietary financial models that forecast potential sales, profits, break-even requirement, etc.

Inventory Projections

Plan ahead with confidence by knowing inventory quantity and timing requirements

Weekly Reporting

Track detailed campaign metrics and clearly measure results against established KPIs

ROI Optimization

Analyze campaign data and create a plan to maximize performance based on actual results

Call Center*

Deliver a DTC phone solution trained to meet your goals (conversion, AOV, continuity, etc.)

Microsite*

Maximize online conversions and AOV with experienced direct response website developers

Fulfillment*

Seasoned DTC experts in order processing, inventory management, continuity shipments, etc.

Customer Service*

Build long term customer relationships, resolve issues, save sales and increase revenue

Merchant Account*

Accept card not present transactions with a trusted payment processor experienced in DTC

Television Media*

Partner with DRTV media experts with a clear focus on ROI, industry trends and strategic buying

Digital Media*

Engage your customers online with results-driven, digital direct response media placements

Duplication*

The critical link from final creative to TV airings: customization, duplication and distribution

Call Routing*

Manage call distribution based on predetermined criteria (call center, product, agent, etc.)

Focus Groups*

Identify viewer preferences and purchase motivators in your DTC creative to enhance results

*3rd party vendor managed by M2

Real Brands. Real Results.

It was important to us to have a partner that has experience…we really wanted somebody who’s done recognizable products, who’s had success, and DR is what they do. They understand DRTV through and through, it’s in their DNA.

Christine Hunsicker

CEO and Co-Founder, Gwynnie Bee

I’m glad M2 is there because it’s hard…Anyone can collect the dots. Not everyone can connect the dots. What DR brings us is a lot of dots.

Steve Yde

Vice President of Marketing, Wahl

We have been enormously impressed by the M2 team…You could have a fantastic creative campaign, but if you don’t have the backend done well, it could change everything. What we have found with M2 is that they are sooo knowledgeable. It has been an outstanding experience with them.

Deb Mudway

Senior Vice President of Global Marketing, Helen of Troy

It’s very clear from my experience that they know their stuff – And honestly, on a personal level, I feel like they had our best interest. They’re excellent to work with. They’re a pleasure to be around, their intelligent, and, and they know the channel.

Jason Gluskin

Marketing Strategy Consultant & Team Leader, Blink Home Security

Partnership

For more than 30 years, Script to Screen has produced enormously successful and award winning Direct-To-Consumer creatives for offline and online platforms. From initial concept to scripting and production, their knowledgeable team will deliver a highly effective creative tailored to meet your specific goals.

The combination of performance-driven video content and properly executed backends are what allow STS and M2 to continually have the #1 Market Share of successful shows on the Infomercial Monitoring Service (IMS).

Media Dollars Managed

Generated in Client Sales

DTC Campaigns Managed

It’s a lot of work to stand this up from scratch. We used M2, and truthfully without them, I think we’d still be trying to stand this up. It’s heavy lifting to get it up and running, and we wouldn’t have been able to do that without M2 for sure.

Mindy Hines

Former Senior Director of Advertising, Media and Social, Keurig

Pricing Structure

Partial Service
  • M2 Consulting: Including, but not limited to research, offer development, financial modeling, vendor recommendations, setup, management & optimization of limited vendors.

  • Client manages 2 or more of the following vendors internally (fulfillment, call center, microsite, tv media, digital)

  • Reporting of M2 managed vendors

FULL STANDARD SERVICES
  • M2 Consulting: Including, but not limited to research, offer development, financial modeling, vendor recommendations, setup, management & optimization of all necessary vendors.

  • M2 manages all of the following vendors (fulfillment, call center, microsite, tv media, digital and more!)

  • Standing weekly status call with full M2 team, including pre-sent agendas and detailed call recaps. Additional adhoc meetings available as needed.

  • Reporting of M2 managed vendors.

Elite Enhanced Services
  • M2 Consulting: Including, but not limited to research, offer development, financial modeling, vendor recommendations, setup, management & optimization of all necessary vendors.

  • M2 manages all of the following vendors (fulfillment, call center, microsite, tv media, digital and more!)

  • Standing weekly status call with full M2 team, including pre-sent agendas and detailed call recaps. Additional adhoc meetings available as needed.

  • M2 managed weekly vendor calls (option for M2 to recap calls for client or client to join)

  • Reporting of M2 managed vendors & optional real time analytics dashboard (3rd party service)

A la carte services including feasibility studies, financial modeling, microsite design and focus group set up can be quoted upon request

Let’s Talk About Building Your DTC Business

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